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PREDA Fairtrade Products

  FAIR TRADE

NEWSLETTER          March 2004

Dear Fair Traders and Partners,

Hello and greetings, Here at PREDA we are full of questions this time.  Here is another newsletter and information from PREDA, is it of interest to you or of any value? Will we continue to send it to you?  Who is going to read this newsletter and to acknowledge it I wonder?  Do you copy this and share it with your colleagues?  Write to us at pretrade@info.com.ph.

Sharing information about our work the social and economic life in the Philippines is part of our regular mail out to you. This is our Fair Trade newsletter.  Please tell us some information about developments in your organization and Fair trade.

This is important so you know our producers, their lives, progress and the positive impact of Fair Trade on their lives and on the community.

We have had good news in the sales of handicraft business as there is a small improvement over last year. Chinese products are so low cost that we believe that customers buy Chinese baskets and other craft products in supermarkets where they are cheaper.  That means unless customer are committed to the principles of Fair Trade they will not buy these kinds of products at a Fair Trade shop. We have to depend on getting the customer who is knowledgeable and interested and even dedicated to Fair Trade, or get the quality products into a catalogue.

Is this a true comment? We wonder all the time about market trends and how sales are progressing with you. Are there any new marketing initiatives underway to promote fair trade crafts? I am planning to visit partners in Europe in June, Can I visit you and introduce our new products and brief you on PREDA producers and projects?

Here we are expanding the services of PREDA to the producer groups, providing sanitation projects, education, training and no interest loans.

There will also be more dividend payments to the producers this coming month as a percentage of their sales. Other benefits are given in joint infrastructure     projects    with    the     producers themselves such as more toilets and improved working areas.

Our main activities for producers these last months is for the indigenous People. These are the ancestral people of the Philippines and they are being helped to recover their rights to their ancestral lands and rain forest. PREDA is very active in assisting them. We join in their protests against police and military brutality against them. This is happening because rich landlords are intent on grabbing their ancestral lands and cutting the trees and making pasture lands for cattle. This we oppose as destructive and bad for the environment and for the lives of the people.   Fair trade is making possible this struggle for the rights of the indigenous people.  Your help is welcome. You can promote the fair trade products handicrafts and mangos which helps the indigenous people.

Shay Cullen

KESTREL VISITED PREDA

Michael and David Hall of KESTREL based in North Ireland distributes PREDA dried mango in The UK and Ireland under the “Forest Feast Brand”. They visited PREDA last November 24, 2003 and met with the children. Then on the 25th together with Fr. Shay they visited the production plant of Profood in Cebu and able to see the actual production process of dried mango and purees.  

LEFT:   Michael hall observes classifying of fresh mangoes
RIGHT: Michael & David Hall with Justin Uy of Profood and Fr. Shay Cullen

EXCHANGE OF SKILLS

PREDA facilitated seminar-workshop on Bamboo Handicraft Production held at the IP community in Kanaynayan, Castillejos, Zambales.

Mr. Alfredo Vicente of DOREVI Industries-producer of quality bamboo handicrafts based in Pangasinan together with his skilled workers was able to train 12 Aetas. 

The Aetas were given practical knowledge on proper selection and treating of bamboos. They were taught of different cutting and assembling techniques for bamboo handicrafts.

Hopefully, this Aeta group will become a producer of quality bamboo handicraft in the next 1-2 years.

For immediate source of income, The Aeta group will supply bamboo raw materials to DOREVI while developing the skills on Bamboo Handicraft Production.  

Mr. Alfredo Vicente shows proper selection of bamboo raw materials

Workshop on cutting and assembling techniques

PROFOOD gets ISO CERTIFICATION

On January 30, 2004, Fr. Shay Cullen joins the Anniversary Celebration of Profood International – the food processor partner of Preda. During this activity, the ISO 9001:2000 certification was awarded to Profood. They were certified as operating a quality management system which has been assessed as conforming to ISO 9001:2000 for the scope of activities Design development, manufacture, toll packing and distribution of dehydrated fruits, fruit purees, juices, fruit preserves and other fruit products”. 

The certification transpires the commitment of Profood to provide good quality healthy foods to the partners/consumers.

 

Copy of the ISO Certificate awarded to Profood

 

IP Project Proposal Writeshop

PREDA as secretariat facilitated the Philippine Misereor Partnership – Central Luzon Cluster (PMP-CL) Project Proposal Writeshop on Indigenous Peopole (IP). It was a concrete output of the IP Forum on Peace and Development held last October 2003 to effectively address issues confronting our IP brothers and sisters. There were 12 participants from six member organizations of PMP-CL and it was held on March 4-5, 2004 at Maimpis, Pampanga.

Mr. Donard Angeles and Ms. Fina Marañon facilitated the workshop on logical framework in which the components of the project proposal were tackled and critiqued. During the workshop, input given by Butog Dumulot an IP youth leader of LAKAS Aeta group were very crucial for the development of programs and services for IPs.

This initiative is undertaken in response to the Key Resolved areas of Philippine Misereor Partnership and the requests of the Indigenous People in central Luzon.

PRODUCER'S PROFILE :

Angeles City, Pampanga- Central Luzon Region

Founded/Organized:  1990

Type of organization/business: Cooperative    

Products: Wrought iron light furniture with wicker and rattan weaving

Number of workers: 239    Male/Female: 188/51

The cooperative was founded in 1990 with the assistance of the Andres Soriano Foundation, Philippines and USAID. It was reorganized in October 1991 from what was originally a cooperative of sugarcane farmers. It has a seven-person board of directors elected from the membership, and a cooperative management staff of four. It was noted that the management staff is not paid a fixed salary but rather paid compensation relative to production. The cooperative has its own office and warehouse/workshop. Most furniture framing and finishing is completed in the work area while the rattan and wicker weaving tends to be home based. Workers are paid by the item.

The cooperative sustains its income mainly through conventional commercial buyers, however the commercial buyers offer much lower prices than the fair trade price that was determined after a costing analysis with ATOs.  Production material is purchased in bulk by the cooperative and then distributed to workers for orders. Materials are local to the area. Most recently, BAMPCI has received design assistance funded by OXFAM.

In 1999 PREDA entered into a partnership with BAMPCI to assist in promotion and marketing.

Working for BAMPCI . . . . .

“Weaving for BAMPCI helps my family, because it supplements our family needs especially food. It also helps send my 3 brothers & sisters in school”.

Azenith Grace Patoc
21 years old/single

“I am happy working as weaver for BAMPCI because I can now support my husband in financial requirements of our family”.

 Ma. Lourdez Macabasag

34 years old/married with 2 children

“I enjoyed working as a product quality controller, but sometimes its difficult because other members get offended when their handicraft is rejected but I need to be strict and maintain good quality standards. Delivering GOOD QUALITY PRODUCTS resulting to good relationship to buyers”.

Arnel Torres
30 years old
18 years weaver/ framer/ quality controller


PREDA FAIR TRADE MILESTONE 2003

  • Identified 12 new product lines for promotions

  • Eleven (11) producer groups was given new design concepts

  • Identified new producer group for bamboo handicrafts (Aeta Development Associations)

  • Increased Sales:

    1. Handicrafts: 2.7 %

    2. Food: 13.2 %

  • Conducted producers' visits to 10 existing producers

  • Assisted four (4) producer groups in their participation to the National Trade Fair held on March 12-16, 2003.

  • 100 % of our regular producer groups availed of interest-free production assistance

  • Implemented the following producer's welfare assistance:

    1. Health Projects
      a.1. three (3) toilets to DOREVI (bamboo 
      producer)
      a.2. Community Pharmacy of BAMPCI
      a.3. medical assistance to Cesar of Cabalan

    2. Communication Unit to Marinduque Bird Carvers

    3. Palay production assistance to DOREVI

    4. Financial Assistance to Grameen Bank

  • Tree Planting of 1000 grafted mango seedlings to the three (3) communities of the Aetas

  • Conducted Series of consultations and seminars on organic farming


PREDA PROGRAMS AND SERVICES:  2003

TRAINING/CONFERENCES  
Number of training events 10
Number of participating organizations 17
Number of Person Participants 242
TRADE PARTICIPATION  
Number of marketing events 1
Number of assisted enterprise 4
MICRO-FINANCE  
Number of Producers availed Interest-Free Production Assistance 20
Number of Producer availed livelihood soft loan (families/villages) 2
(314/11)
TECHNICAL SERVICES  
Number of Producer availed product development 11
Number of producer availed promotion and marketing 28

 Sales of Food products  (January-December 2003)

Sales of Handicrafts  (January-December 2003)


We invite your comments and news items for our website on fair trade www.preda.net. E-mail to pretrade@info.com.ph.

With every best wish,

FR. SHAY CULLEN, PREDA Fair Trade Team and the producers  



PREDA Fairtrade Products
Upper Kalaklan, Olongapo City, Philippines
Tel: +63 47 2239629 Fax: +63 47 2239628

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